Terms of Service

Encore (“we”, “us”) is a website builder for musicians, currently in beta. The legal entity that operates Encore, and its registered address, will be named here before public launch. Until then, to reach us, use the Feedback button in your dashboard or, if you don't have an account, the form on our Report content page (choose “Something else”).

If you create an account for a band, label or other group, you confirm that you're allowed to accept these terms on its behalf.

• You must be at least 16 years old (or older, if the law where you live requires it) to create an account. AI photo features are only for people aged 18 or over.
• Use a real email address you can access. We send account and security messages there.
• Keep your password safe and don't share your account. You're responsible for what happens under it, so tell us straight away if you think someone else has access.
• If you sign in with Google, Google's terms also apply to that sign-in.

Everything you add to your site (music links, text, photos, show dates, logos and so on) stays yours. To run the service, you give us a worldwide, non-exclusive, royalty-free permission to host, store, copy, resize, format and display that content, and to create previews, thumbnails and share images from it. For a published site, this includes making it publicly available on the internet.

This permission is only for running and improving Encore and your site, and it lasts while the content is stored in your account. It ends when you delete your account, or when you ask us to delete particular files, except for copies that remain for a short time in backups and caches, or that we must keep by law. Removing something from your site stops showing it publicly, but doesn't by itself delete the stored file (it may also remain in your earlier published versions until you delete the site).

Your press kit (EPK) page and its PDF are part of your published site and are public, so the same rules apply. Only put things in it, such as rider and hospitality notes or phone numbers, that you're happy for anyone to see.

We won't feature your site in our own marketing without asking you first.

Please don't use Encore to:

• publish content you don't have the rights to, such as photos taken by someone else without their permission, or music and artwork you don't own or license;
• pretend to be another artist, person or organisation, or suggest an endorsement you don't have;
• share intimate images of anyone without their consent, or any sexual content involving a minor (we remove it and report it to the authorities);
• harass, threaten or promote hatred or violence against anyone;
• spread malware, phishing, scams or spam, or collect people's details under false pretences;
• sell or promote illegal goods or services;
• use AI images to mislead people about who someone is or what they did (see our AI Image Policy);
• probe, overload, scrape or attack the service, get around its limits, or resell it without our written agreement.

When fans join your mailing list or send you a message through your site, you decide what happens with their details, and you're responsible for using them lawfully.

Emailing your fans

You can send email updates (campaigns) to the fans on your mailing list. We send them on your behalf through our email provider. When you do:

• Only email people who subscribed. That means fans who joined your list on your site and confirmed by email. Don't add, import, buy or rent lists, and don't sign people up yourself, even if they said yes in person: point them to your site instead.
• Send what they signed up for: news about your music, shows, merch and the like. Make it clear the email is from you, and don't use misleading subject lines or content.
• Every email includes an unsubscribe link, which we add automatically. Don't make leaving harder, for example by asking people to email you instead. Once someone unsubscribes, we stop sending them your emails.
• Your updates go out from a sending address of ours that is kept separate from our account emails, under your artist name, and fans' replies come to you. The footer of every update also carries a postal address, as anti-spam laws require.
• Follow the anti-spam and privacy laws that apply to you and your fans, such as the US CAN-SPAM Act, Australia's Spam Act 2003, the EU and UK GDPR and e-privacy rules, and Canada's anti-spam law (CASL).

Each plan has sending limits. On Free, your sites share 250 fan emails a month, with one campaign every 7 days, each to up to 250 confirmed fans. On Pro, each Pro site gets 5,000 a month, with up to four campaigns every 7 days, each to up to 5,000. One email to one fan counts as one send. Unused sends don't roll over: the allowance starts again on the 1st of each month (UTC). A campaign can't go to more fans than your plan's list size, or than the sends you have left that month.

Bounces and spam reports

Our email provider tells us when an update can't be delivered (a bounce) or when a fan reports it as spam (a complaint). We record that against the fan's address, which then shows as bounced or complained in your list, and we don't send to it again. If a site's updates draw too many bounces or complaints, we pause its campaigns automatically and let you know, so one send can't hurt delivery for every artist. We may also pause or cancel a campaign, or limit your sending, if it breaks these rules or puts our ability to deliver email for other artists at risk.

We store and process your fans' details on your behalf to provide the service, as described in our Privacy Policy. We send sign-up confirmation emails, forward messages to you and deliver the updates you send, but we never sell your fans' details and never email them for our own marketing. You can download your list as a CSV whenever you like.

Encore doesn't sell anything for you. Merch on your site is a set of product details and links you add, pointing to your own store (for example Bandcamp, Shopify or Big Cartel). Fans buy from that store under its terms, and we're not part of the sale: we don't take payments, see orders or charge a commission.

You're responsible for your store and everything you sell through it: the products and how they're described, prices, stock and sold-out labels, delivery, returns and refunds, customer service, taxes, and following consumer-protection and other laws. Keep what's on your site accurate, and only link to a store you run or are allowed to sell through. We may remove merch links that break these terms, for example to counterfeit, infringing or illegal goods.

Players and videos from Spotify, Apple Music, YouTube, SoundCloud, Bandcamp and similar services are provided by those services under their own terms. We don't host your audio. When you paste a link, we look up publicly available information about it to fill in your site, and you're free to edit or remove anything we find. Bandcamp is the exception: Bandcamp links are saved as links and players only, and we don't read Bandcamp pages (for a Bandcamp player, paste the embed code from your release page). When you start your site from a link, we also read what you've written about yourself on your own public pages to offer you a first bio, as our Privacy Policy explains.

Encore uses the YouTube API Services to import public YouTube videos and channel details. By using Encore, you agree to be bound by the YouTube Terms of Service, and Google's use of data is covered by the Google Privacy Policy.

When you sync your tour dates, and once a day if you turn on auto-sync, we check your Bandsintown listing or the calendar feed you give us and update the synced dates on your site to match. Dates you added by hand aren't changed. Only connect a Bandsintown artist or calendar you're allowed to use, and check your dates now and then: if the source is wrong, your site will be too. Bandsintown data is provided by Bandsintown under its own terms.

Encore has two optional AI features. AI press photos are covered by these terms and by our AI Image Policy, which sets the rules on consent, age and labelling. Writing suggestions, such as the first bio we offer when you start a site from a link and polishing your bio later, are covered by these terms (see how AI writing works): they're only suggestions, so check names, places and facts before you publish.

AI press photos come with an allowance: a one-time taster of 6 on Free, which unlocks once your site is live and your email address is confirmed, and 12 a month for each Pro site. We may pause AI photos for everyone for a while, for example when a provider has problems or demand is unusually high.

AI results can be inaccurate, images may not look exactly like you, and neither may be unique. You decide whether to use them, and you're responsible for how you do.

• Your free web address is yours to use while you have an account. We may refuse or reclaim names that are misleading, infringe someone's rights, are offensive, or are reserved for the service.
• Connecting your own domain is part of Pro. If you connect one, you stay its owner. You're responsible for registering and renewing it and for its DNS settings. We arrange the SSL certificate through our hosting provider while the domain points to us.
• If you leave, point your domain elsewhere and it will stop showing your Encore site.

Encore is a beta product. Features may change, appear or disappear, and things will occasionally break. We work hard to keep your data safe, but we can't promise the service will always be available or error-free, so keep your own copies of anything important.

Each plan comes with limits, set out on our pricing page and in your dashboard under Dashboard → Account → Plan & usage: for example how many sites you can publish (1 per account on Free), fan emails and AI press photos, photo uploads, AI bio polishes and new fan sign-ups a day. Monthly allowances start again on the 1st of each month (UTC) and don't roll over. Pro is chosen per site, and the allowances counted across your account (AI photos, bio polishes and photo uploads) use Pro's limits once one of your sites is on Pro.

The limits keep Encore fair and affordable for everyone, so please don't try to get around them, for example by opening extra accounts. When you reach one, everything else keeps working and your dashboard shows when it resets. We may change limits as the product grows, and we'll tell you in advance if a change takes away something you use.

If you create your account during the beta, Pro is free for your first 3 months, counted from the day you create it and running to the end of the same date 3 months later (by the calendar in Sydney, Australia), even if the beta ends before then. That covers every site we switch to Pro in that time, up to the same end date. Afterwards the Free plan stays free and Pro becomes a paid plan, priced per site: A$15 a month or A$144 a year in Australia, or US$10 a month or US$96 a year elsewhere, as shown on our pricing page.

When your free months end, you choose: keep Pro at the founding-member price of A$10 a month or A$96 a year (in Australian dollars; outside Australia, we'll confirm your price before you pay) for your first 12 months of paying, or go back to Free. If you don't choose Pro, your sites move back to the Free plan. Moving back to Free keeps your sites and everything in them: the “Made with Encore” badge comes back and Free's limits apply to anything new. We'll explain any change to your domain or live sites in the email we send before your free months end. Optional add-ons, such as extra AI shoots or fan emails, will be sold separately.

We'll email you at least 14 days before your free months end. Nothing is charged unless you choose to pay, by picking a paid plan or add-on yourself.

You can unpublish or delete your site at any time, and delete your whole account yourself from Dashboard → Account. Download your mailing list first if you want to keep it: deleting your account takes your sites offline and removes your content, photos, fan list and email updates.

We may remove content, suspend a site or close an account if it breaks these terms or the law, or to protect people from harm. Where it's reasonable and safe, we'll tell you why and give you a chance to respond. We close the accounts of repeat copyright infringers. To report a site, see Report content & DMCA.

The service is provided “as is”. We can't promise particular results, such as bookings, streams or search rankings.

To the extent the law allows, we aren't liable for indirect or consequential losses, or for lost profits, revenue or data, and our total liability to you is limited to the greater of what you paid us in the previous 12 months or USD 50. If someone brings a claim against us because of content you published or because you broke these terms, you agree to cover our reasonable costs of dealing with it, to the extent the law allows.

Nothing in these terms limits liability that can't be limited by law, or takes away rights you have as a consumer where you live.

We'll update these terms as the product grows, and they will be reviewed by a lawyer before public launch. If we make a change that matters, we'll tell you by email or in the app before it takes effect. The governing law and courts will be set out here once the operating entity is confirmed.

Questions about these terms? Use the Feedback button in your dashboard or, if you don't have an account, the form on our Report content page (choose “Something else”).